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Alfa Mobile for Windows Phone

All Bank Priority Functions for Windows Phone Users
Windows Phone

Project objective

The first version of the Alfa Mobile app for Windows Phone was released in 2012 and has not been updated ever since. Four years later Alfa-Mobile on iOS and Android platforms went far ahead. The negative feedback of users in the store was rising. It was high time to choose weather to shut down the application for Windows or urgently improve to the level of applications on leading platforms. The decision to develop the application was made.

Competencies

Analytics
Prototyping
UI/UX Design
Win Phone
QA
Support

Key solutions

Task prioritization

A list of priority features was drawn up based on usage statistics for iOS and Android applications. To reduce the release time it was decided to launch a new feature set in three releases, maintaining compatibility with the older versions on Windows Phone. 80% of the most popular features have been added to the application for three releases.

Key Features

— Transfers inside the bank and card-to-card with saving templates;
— My cards, cards locking;
— Traffic fines;
— Transfers to other banks;
— Service charges;
— Limits management;
— Statistics of expenses by categories;
— Pre-authorization zone: Alfa-Mobile connection, quick mobile phone refill, card-to-card transfers.

Results:

Windows Phone users got an up-to-date mobile bank, and Alfa-Bank received many positive reviews in the Windows Store. As a result, the audience grew by 10%, transactions - by 15%.

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