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InSync.by

Mobile application that has changed the user experience in the field of mobile banking

Project objective

At Alfa-Bank Belarus, they were striving to refocus their channels at mobile first, as well as win the customers from a “born with a phone” generation. The development of InSync - a mobile bank with a wide feature set and new experience of interaction - came as the solution to these problems.

Competencies

Analytics
Android
iOS
QA
Support

Key Solutions

Everything is visual and at hand

InSync desktop is more like the desktop of a messenger: the icons of your preferred payments, transfers and accounts. Everything you need for work is on one screen. A key feature is Drag & Drop gesture support.

The InSync desktop has a complex structure with loads of features (icon drag & drop of two types). However, there is no reference implementation of these features in Android, so we had to work at a low level of implementation. Eventually, one desktop took up 11,000 lines of code.

Alexey, Android developer

Become a bank customer and get a loan without a visit to the office

You only need to install the app, fill in a questionnaire and shoot a short video to get a loan or apply for a card. A loan confirmation will arrive in a minute, and a courier with a card - soon after.

A client records a video which is decomposed to compare with the user's photo, previously downloaded from the passport, and for speech recognition to compare with the pattern phrase that the user told when recording the video. We integrated the interaction between the three teams - bank, server and recognition service.

Artyom, Android developer

Banking application is not necessarily something boring

Customer’s unique character is one of Alfa-Bank’s Belarus priorities, so InSync makes it possible to highlight this character - you can modify and set almost everything in the mobile bank: colour and location of the icons as well as the desktop screen.

Due to irregular user interface elements that were not always consistent with Material Design Google, we were programming our own Custom View components on an industrial scale.

Alexey, Android developer

Mobile bank that does not stop developing

—   InSync Now news feed inside the app
—   Gamification which has made work with inSync much more fun
—   Share the bill among friends
—   Piggy bank with three refill options
—   Online insurance for keen travellers
—   PIN code that a user selects themselves

Due to the use of agile methods, we have achieved a high level of cooperation between the project team of Alfa Bank and Clevertec. As a result, the 1st release kicked off six months after receiving the order, the second one - another six months later.

Alesya, Release Manager

Results

Alfa-Bank (Belarus) was included in the top 100 banks worldwide by Euromoney experts and was awarded the Euromoney Awards for Excellence for impressive growth in the development of mobile banking

Experts from The Banker of the Financial Times group awarded Alfa-Bank (Belarus) the Bank of the Year prize “for the development of InSync mobile bank”.

7th place “Effective mobile bank for Android and iOS” among 43 mobile banks of the CIS region according to the international agency Markswebb.

1st place Digital Office and 2nd Daily Banking for Android and iOS in Belarus according to the international agency Markswebb.

1st place “The Best Mobile Bank of Belarus for Android and iOS” according to Infobank.by

Results

Alfa-Bank (Belarus) was included in the top 100 banks worldwide by Euromoney experts and was awarded the Euromoney Awards for Excellence for impressive growth in the development of mobile banking

Experts from The Banker of the Financial Times group awarded Alfa-Bank (Belarus) the Bank of the Year prize “for the development of InSync mobile bank”.

7th place “Effective mobile bank for Android and iOS” among 43 mobile banks of the CIS region according to the international agency Markswebb.

1st place Digital Office and 2nd Daily Banking for Android and iOS in Belarus according to the international agency Markswebb.

1st place “The Best Mobile Bank of Belarus for Android and iOS” according to Infobank.by

We don’t like to call InSync an application. It’s more like a reflection of a personal lifestyle. Everyone sees something to their liking. This is our language of communication with the client, without any barriers and, most importantly, the way it’s convenient for them.

Rafal Yushchak, Managing Director, Alfa-Bank (Belarus)

The culmination point was when we were recognised the Bank of the Year by the The Banker, a credible periodical of Financial Times Group, which for certain achievements selects the bank of the year in each country. Our achievement is mobile banking. The InSync application has finally gained international recognition.

Valery Smolyak, head of Alfa-Bank (Belarus)

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